First launched in 1988, Paris Baguette was the first brand to introduce European baked goods into the Korean market, and is a leading pioneer of Korean bakery culture. Over the years, Paris Baguette has always been consistent in maintaining superb quality and taste, and to this day strives to provide customers with healthy, trendy bakery options. As the first brand to introduce bakery-style cafes in Korea, Paris Baguette has become the nation’s most beloved bakery to customers of all gender and age with its friendly and welcoming image.

From the traditional baguette to commonly used white bread, Paris Baguette went on to create sandwiches made of traditional sourdough bread recipes. This healthy idea created a whole new bakery culture in Korea by providing a simple, yet hearty meal replacement for the busy modern-day consumer.